The Thermometer is Banished! Finding a Better Image for Your Campaign

In response to our call last month for a better graphic image than that tired old thermometer to depict progress on your stewardship campaign, you came up with some really clever ideas you have used either this year or in the recent past. Thanks for sharing! There are a lot of good ideas out there.

We are pleased to share with you the following examples :

Power Up!

These days, we often live on our electronics (smart phone, computer, etc.) and we find ourselves checking battery charge often. The Unitarian Congregation of West Chester took advantage of that familiar mindset and used an image of a battery being recharged, with the charge level going up as pledges came in.

Playing with Dolls

The Unitarian Church of Norfolk VA used paper dolls, with names of those who pledged printed on them. The figures circled the entire sanctuary if the participation level was high (and it was!).

UUs of The Cumberland Valley, PA had a similar idea :




We  Like Flames!

The UU Congregation of Baton Rouge, LA constructed  this BIG chalice flame as their image, made of many small flames, each denoting a pledge. This thing is at least seven feet tall!

Cedar Lane Unitarian Church in Bethesda, MD also devised a clever “many small flames make our large flame” image, and they accompanied it with some excellent promotional graphics.

Continuing our theme of the flaming chalice, we see that some years ago, the Unitarian Universalist Church of Birmingham, AL utilized a very vibrant flaming chalice as their campaign symbol, and carried through the “Fuel the Flame” theme in other campaign documents


The Unitarian Universalist Fellowship of Raleigh NC used the idea of a “Bridge to the Future” as their theme. Every pledge represented another brick laid to create the bridge. UUFR also made good use of a fine quote and graphic on their Contributions web site.

Bricks, Birds, and Trees




And finally, a tip of the hat to the Unitarian Universalist Congregation of Chattanooga, TN. They took a very different course and depicted their campaign as a beautiful, healthy tree, with deep roots. A blue bird perched in the tree denotes each pledge. Nicely done!

Well done, everyone. There are surely many more good ideas for a campaign progress image among us all. Please look for opportunities to share your good ideas and don’t hesitate to make use of good ideas developed by others. Put forth the extra effort to make your campaign memorable and a point of connection for your members.               

Bill Clontz is a stewardship consultant with the Stewardship for Us Team, supporting the UUA. Bill can be reached at, via UUA Congregational Life, (, or via regional staff.

This blog has a new posting no less than once a month. You may find it and more at You are welcome to sign up for stewardship updates at the blog.

Bill Clontz

Comments and discussion are always welcome; share your experiences and ideas with us.




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